Budget Suggestion

Determining The Monthly Budget For Your Client's Adwords Account

Our partners often ask us "how much should our client's budget be?"  We've collected years of client data from the most common account types to show you a breakdown.You'll see the average CPC (cost per click), the Suggested Budget and the Minimum Budget per month.  The minimums are in place to ensure those clients receive enough clicks per month to make it worth while.
A Low CPC variation means no matter where the location, the CPCs will be the same.

Business Type Average CPC Suggested Monthly Budget Min. Monthly Budget CPC Variation Location Dependent?
Air Duct Cleaning $10 $3,000 $1,000 Low Yes
Appliance Repair $8 $3,000 $1,000 Low Yes
Bath Remodeling $8 $2,000 $1,000 Low No
Bed Bug Removal $6 $1,500 $750 Low No
Chimney Cleaning $5 $1,000 $500 Low Yes
Commercial Landscaper $10 $1,500 $750 Low Yes
Custom Home Builder $7.50 $2,000 $1,000 Medium Yes
Drain Cleaning $8 $1,500 $750 Low Yes
Electricians $12 $2,500 $1,000 Low No
Fencing & Decks $3.00 $2,000 $1,000 Low No
Fire & Water Restoration $25 $5,000 $2,000 Low No
Flooring $10 $2,500 $1,000 Low No
Garage Doors $10.00 $2,000 $1,000 Medium Yes
General Contractor $10.00 $2,000 $1,000 Medium Yes
Business Type Average CPC Suggested Monthly Budget Min. Monthly Budget CPC Variation Location Dependent?
Geothermal $10.00 $2,000 $1,000 Medium Yes
Handyman $22.00 $6,000 $4,000 Low No
Home Automation $22.00 $6,000 $4,000 Low No
HVAC Install/Repair $22.00 $6,000 $4,000 Low No
Metal/Welding $5 $1,500 $500 Low No
Metal Sales $5 $1,000 $500 Low No
Mold Restoration $25 $4,000 $1,500 Low No
Pest Control $13 $5,000 $3,000 Medium No
Business Type Average CPC Suggested Monthly Budget Min. Monthly Budget CPC Variation Location Dependent?
Plumber $22.00 $6,000 $4,000 Low No
Roofing Contractor $15 $3,000 $2,000 Low No
Remodeling/Renovations $12 $3,000 $1,500 Low No
Residential Landscaper $8 $1,500 $750 Low Yes
Solar Installations $15 $3,000 $1,000 Low Yes
Stair Lifts $12 $2,500 $1,000 Low Yes
Tree Service $7 $2,000 $750 Low Yes
Business Type Average CPC Suggested Monthly Budget Min. Monthly Budget CPC Variation Location Dependent?
Bookkeepers $5 $1,000 $500 No Yes
CPA $8 $2,000 $750 No Yes
Dog Care $5 $1,000 $500 No Yes
Dog Walking $5 $1,000 $500 No Yes
Engineer $10 $1,000 $500 No Yes
Lawyer - Injury $120 $15,000 $8,000 Low No
Lawyer - Business $100 $15,000 $8,000 Low No
Lawyer - Family $100 $15,000 $8,000 Low No
Lawyer - Immigration $10 $1,500 $1,000 Low No
Luxury Transportation $5 $2,000 $1,000 Low Yes
Property Management $15 $2,000 $1,000 Low Yes
Surveyors $5 $1,000 $1,000 Low No
Business Type Average CPC Suggested Monthly Budget Min. Monthly Budget CPC Variation Location Dependent?
Dentist - Cosmetic $12 $3,000 $1,500 Low No
Dentist - Family $12 $1,000 $750 Low No
Doctor - Family $12 $1,000 $750 Low No
Doctor - Cosmetic $4 $3,000 $1,000 Low Yes
Hospice Care $5 $1,000 $500 Low Yes
Senior Home/Care $6 $2,500 $1,000 Low Yes
Laser Hair Removal $10 $3,000 $1,500 Low Yes
Medi Spa $8 $2,000 $1,000 Low Yes
Orthodontists $15 $5,000 $2,500 Low Yes
Plasic Surgeon $10 $4,000 $1,500 Low Yes
Therapists $7 $1,500 $750 Low Yes

Excluded Categories

  • Real Estate Agencies
  • Mortgage Brokers
  • Multi-SKU Ecommerce Sites
  • Addiction / Drug Rehab
  • Marijuana / Dispensary
  • Any Google Restricted Company
  • Life Coach / Business Coach
  • Webinar Promotions
  • Financial Planning
  • Investment Advisor